The biggest companies in the world Google, Amazon, IBM either make use of software or are developing software that can help them potentially beat competitors and increase their revenue. Indeed, the digital transformation that has been taking place in the business world since the early 2000s has not stopped. Despite the burst of the dot-com bubble, the tech companies that have survived have gone on to dominate the market. The importance of software development to the success of these companies cannot be denied.
Read moreA critical analysis of custom software development and off the shelf commercial software
Taking a business from mediocre to extraordinary can be an effortless process. The maxims of business suggest that there is one criterion that sets successful organizations apart from their competitors: uniqueness.
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